ViralMoment, which uses AI to analyze short-form social videos on platforms like TikTok, raised $2.5 million in seed funding.
VC firm Supernode Global led the round. Crush Ventures, Duo Partners, Carnegie Mellon University, and Techstars also participated.
ViralMoments CEO and cofounder Chelsie Hall got the idea for her startup after she struggled to find the right tools to help the US Department of Defense and the Department of State understand what people talked about in online videos.
Founded in 2021, ViralMoment’s clients like Coca-Cola, Warner Bros., and ad giant WPP use its tech to track trends and contextualize social videos. The company claims to have analyzed over one billion social video views.
ViralMoment’s computer vision technology has been used to detect, for instance, if someone is drinking a coffee or a soda in a video, Hall said. And the technology can also alert brands when there is an uptick in videos related to a company, she said.
“We can see it, understand the scale, and some of the nuance around the conversation,” Hall said.
Hall said the seven-person firm plans to use the new funding to add more data sources to its product and build out new use cases and clients.
The company hopes to expand its clients beyond advertisers — hedge funds, political groups, and government agencies have also shown interest in the tech, Hall said.
Hall said she’s particularly interested in using ViralMoment’s tech to spot misinformation and misuse in user-generated content.
ViralMoment’s tech was also able to identify AI-generated sexually-explicit images featuring Taylor Swift’s likeness, she said.
Check out key slides from ViralMoment’s seed financing pitch deck.
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