Copywriters who know how to use ChatGPT to efficiently produce content are in demand.
Earlier this month, Slalom, a Portland-based tech-consulting firm, was seeking a full-time senior copywriter to produce content for its marketing campaigns for $80,000 to $100,000 a year. Candidates familiar with AI tools such as ChatGPT had a competitive edge, according to the job listing.
An understanding of ChatGPT helps candidates “contribute innovative ideas and solutions that can help our teams better explain the benefits of AI to our customers,” Ted Zahn, the creative lead for global partner marketing at Slalom, told Insider.
“Candidates with AI-chatbot experience often also possess skills in natural language processing, conversation design, and user experience, which can enhance their ability to create engaging and user-friendly content,” he added.
Tock, a restaurant-reservation service, also looked for workers with experience using ChatGPT and other AI tools to fill its B2B marketing copywriter position, a freelance role that pays $45 to $55 an hour.
“ChatGPT surfaces fresh ideas, creates initial drafts, and boosts productivity,” David Widger, the head of marketing at Tock, told Insider.
Century Communities, a Colorado-based real-estate firm, is hiring a full-time, on-site copywriter familiar with generative AI tools like ChatGPT and Google’s Bard for $65,000 to $75,000 a year.
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