While an overwhelming majority of Salesforce employees hit a company target to complete a minimum number of internal trainings last year, Marc Benioff, the CEO of Salesforce, didn’t complete any of them, an image of his employee-profile page viewed by Business Insider shows.
Salesforce “set a bold goal in 2023 of having all employees hit Ranger status on Trailhead,” a spokesperson told BI via email. They added that 91.4% of employees achieved Ranger status in 2023, up from 48% the year prior.
“Ranger” is the seventh of 12 total levels achievable on Trailhead, the company’s internal-training software. From “Scout” to “All Star Ranger,” employees level up by earning points through completing Trailhead’s various modules, quizzes, and “challenges.”
Benioff, according to the image of his employee-profile page from February 1, is a Trailhead “Scout,” meaning he has yet to earn any points.
Last month, Salesforce employees took to the company’s “airing-of-grievances” Slack channel to bemoan a January 31 deadline for achieving Ranger status.
Some speculated the mandate to hit Ranger status could be tied to their bonus payout later this year. One employee said their manager had hinted at “consequences” if they didn’t achieve Ranger status, and another mentioned a “rumor” that the company would withhold bonuses for non-Rangers. The Salesforce spokesperson would not comment on the speculation.
Salesforce has plans to lay off 1% of its staff early this year, The Wall Street Journal reported last week. The company has been intensely focused on cutting costs and driving profit following a pressure campaign by activist investors last year. Many employees, including Benioff, have said the culture has become increasingly performance-focused.
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