As Duncan Kenning from marketstallhire.co.uk states:
As a fledgling startup, regardless of what you’re selling, hiring a market stall is a great way to dip your toe in the water, to test your idea and see if it has legs. With minimal financial investment and without costly overheads like rent and electricity, you have an immediate low-cost platform for trialling your product or service and developing a better understanding of its potential whilst figuring out who’s buying it (who your target market is), and for how much you can sell it.
This principal doesn’t just apply to those selling a physical product, though. Many of our clients are in the business of organising events and many of them are trialling an idea in just the same way. Whether you’re running a Brazilian Street Food Festival or a Hand Made Crafts Market, organisers trial their ideas by opting to hire market stalls (which they then rent to traders) as a low cost approach which allows them to test the water with minimal investment to see if their idea has potential.
Read the full article here