A startup that has built a software platform for the experience economy has emerged from stealth with a $3.5 million seed round.
Denmark-based Holdbar wants to tap into the sector, which is made up of businesses offering consumers memorable activities as a core product, such as skydiving or guided tours.
Holdbar wants to consolidate everything from marketing and booking to payments and customer service into a single platform for experience-based companies.
“The experience industry is really big but fragmented, and it’s left behind in tech,” cofounder and CEO Lasse Kjær told Business Insider.
The startup makes its money by charging its clients a low-cost monthly subscription fee. Currently, its main customer base is in the Nordics, with a few clients in the UK.
Amid the slump in the wider tech market, the founders started working on the company in February 2023 and managed to secure pre-seed funding around that time, said Kjær.
The seed round was backed by London-based venture capital firm Firstminute Capital and Danish firm Seed Capital. Additional funding came from the founder of US retail giant Toast Inc, Steve Fredette, and Christoph Deckert.
“The demand is there for the experience industry, and we see a really powerful future for experiences, especially for younger generations,” Kjær said.
With the fresh funding, the startup will invest in its product and go-to-market initiative, and grow its commercial operations.
Check out the 17-slide pitch deck used to secure the fresh funding.
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