A startup that aims to provide personalized health solutions to women has just raised $1.6 million in a seed funding. round backed by Morgan Stanley.
London-based Unfabled, which launched in 2021, has developed a data-driven health platform for women. The startup allows patients to answer a series of questions about their health — specifically their hormonal health — and offers them personalized guidance on any related health issues that they may have.
“For example, someone experiencing premenstrual symptoms may see magnesium tablets and a wearable heat pack to help reduce the severity of their cramps, while a post-menopausal woman may see a specialist supplement or tea,” said founder and CEO Hannah Samano.
The startup also offers a business-to-business product, which allows companies to better understand the health of their employees.
A key issue that Samano wanted to tackle was the wide gender health gap in the UK, which currently has the largest health gap between genders in the G20, and the twelfth largest globally, a study by men’s health platform Manual found.
“Another major cause of the gender health gap is the lack of sex-aggregated data, which creates a lack of insight and understanding across women’s health,” Samano told Business Insider. “Alongside our consumer platform, our data science is helping to fill in a lot of the blanks that currently exist in women’s health.”
The startup operates primarily as a direct-to-consumer platform, selling over 350 physical and digital health products. It also makes money through its employee wellbeing platform that it offers companies, as well as B2B partnerships with consumer health organizations.
The funding environment for women’s health has taken a hit amid the wider market slump.
“When I would tell my male founder friends about the metrics that investors were asking for from me, they genuinely couldn’t believe it,” Samano told BI.
The $1.6 million seed round was backed by Morgan Stanley, as well as Atomico Angels, and Exceptional Ventures. This brings the startup’s total funding to $2 million.
With the fresh funding, Unfabled will grow its consumer offerings, and also double down on its data-driven recommendations for women’s health.
Check out the 10-slide deck used to raise the funding.
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